In today’s age of technology, social media, and an abundance of information, your company website is basically the front door to your business. This is where your customers come to get to know you, your services, brand, and culture. There is no exact science to the perfect website, however your primary goal should be to educate your visitor and convert as many of them to clients. Here are seven things you should consider to ensure your website is an effective tool for your company.
1. A Call to Action
Make sure your website has a clear purpose. Businesses often fall into the trap of having too much information about themselves without actually asking for the sale. You must include links such as “Click Here to Buy”, “Download Here” or “Print Your Discount Coupon”. Otherwise your website will simply become stepping stone to learn and then buy from a competitive website. Offer something of value at a discount or even for free. We offer our visitors the chance for us to conduct a full network assessment of their systems, no charge or obligation. This is our way of providing something valuable to our prospective customers while showing them we are experts at what we do. Think of something similar you can offer in your business.
2. It’s All About Them
Remember your website is all about your customer.
Anything you write on your website must be directed towards your customer. Feel free to explain who you are and what you offer but make sure it is brief and leads your customer to action. What are the benefits? Does your site have some great headings? Does your site identify what you do as a business in under 3 seconds?
3. Content! Content! Content!
Generate more traffic by increasing your content. Instead of spending all day doing searching and writing, find efficient ways to create something interesting. The more written content and videos on your website and on social media, the sooner Google notices you.
Make sure you frequently update your website. This let’s Google know it’s an active site and gives your customers something to follow. Ask your web designer for the ability to do this, alternatively if you want a website that’s simple to operate yourself, programs such as WordPress are ideal.
What does this mean? A responsive website works on all platforms i.e.; iPhone, Tablet, laptops, etc. So make sure you check your website on different platforms to make sure it’s formatted and user friendly. An easy way to check this is to look at your website on your phone now. Google has mentioned that they will avoid promoting websites that aren’t responsive so this is very important.
5. Commitment Objective
Look at your website now. What are you asking your customer to do? Do you want them to buy your product, discuss it or give you information? Whatever it is, make it obvious. To do this keep your page simple and clear the clutter. Your main page should not overwhelm your customer. Include all your lengthy information either at the bottom of the page or in menu options.
6. Update and Use Social Media
Linking your website to social media is one of the easiest ways to share your content. Attach plugins to Google+, Facebook, Twitter, Pinterest and LinkedIn for example. Many small businesses do not even use social media; this is the surest way to put your website at the bottom of a Google search.
7. Monitor your Website
You should be getting feedback on your website weekly. If not, it’s probably not effective. Use tools such as Google Analytics, Google Webmaster Tools and Ahrefs.
Google Analytics tells you who visits and from where etc. Google Webmaster Tools provides data on key words that are being searched and who links your site. Ahrefs gives you information on back links, which are pages that refer to your site such as directories; Google evaluates your sites based on this.
There are so many programs to monitor your website, so whether you check this yourself or use a professional this is vital to get the best out of your website.